3 Tips for Boosting Business with Texts

May 28, 2024

Ready to Boost Your Business with SMS Marketing?

Tired of your messages getting lost in crowded inboxes? Let’s face it: SMS marketing is a game-changer.

Here are the best strategies to implement SMS marketing effectively:

#1 Start with an All-Star Offer

Retailers:

Discount Codes: Offer 10-15% off instantly upon sign-up. It’s an effective strategy to entice customers.

Service-Based Businesses:

Loyalty Programs: Implement a rewards program where customers earn discounts, coupons, or free products/services with frequent visits.
Food Industry: Provide a free item or a significant discount on their next purchase.

Key Takeaway: The initial offer should be compelling enough to make customers comfortable sharing their phone numbers.

Frequency and Timing:

Balance is Key: Avoid overwhelming your customers. Tailor the frequency based on your business type and customer preferences.
Seasonal Adjustments: Adjust your campaigns based on holidays and your business’s seasonal trends.

Retailers:

Holiday Promotions: Send out 20-25% off coupons during holidays. Limit the offer to the first 20 customers to create urgency.
Mid-Summer Sales: Take inspiration from Amazon's Prime Day to boost sales during typically slow periods like in the summer.

Service-Based Businesses:

Seasonal Services: Promote seasonal services; an example could be discounted rates for "spring sprinkler activation" for a plumbing company.
Event-Based Offers: Use holidays or local events to offer special promotions.

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Regular Updates:

New Products or Services: Inform customers about new product lines or menu additions.
Company News: Share exciting updates or milestones to keep your audience engaged and feeling connected.

Personalization: Use customer data (first name, birthdays) to personalize messages, increasing relevance and engagement.
Feedback Requests: Encourage customers to provide feedback to foster a sense of involvement and improve your offerings.

Reduced Reliance on Algorithms:

SMS vs. Email: With emails often getting lost in crowded inboxes, SMS ensures your message is received and read.

Customer Loyalty: Building a direct line of communication enhances customer loyalty and fosters a stronger relationship.

Implementing these SMS marketing strategies can help you connect with your audience more effectively, yielding better results with minimal effort.

Embrace SMS marketing as a forward-thinking approach to stay ahead of the curve and maintain a strong, direct connection with your customers.

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