4 statistics you can't ignore
Just like you can't ignore your bad reviews.
Every day (seriously hasn’t missed a day) for over 12 years, my Dad emails my family a series of quotes to start our day. This was one this week:
“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”
Martin Luther King, Jr.
A few weeks ago, I wrote about replying to positive and negative reviews.
If you didn’t read it, I would suggest checking it out:
4 Major Review Statistics You Can’t Ignore
This week I wanted to continue discussing how your customers use reviews before they hire or buy from you.
It’s easy to share statistics, but it’s worth noting my experience managing online reviews for my company.
We are in the service industry and receive 10-15 reviews per week (but how? - more on that another time 😉).
So, needless to say, I read a lot of reviews.
Without further ado, here are some statistics:
1. Over 99.9% of customers read reviews when they shop online.
This is the Golden Statistic on why getting reviews for your company is so important.
From small businesses to corporations, consumers are smarter than they were years ago, and it’s easier to access online reviews from their phones on the go.
When was the last time you checked your online reviews?
2. Research also found that 60% of consumers feel that the number of reviews a business has is critical.
So have you decided on how to start collecting MORE reviews yet?
Every transaction has the potential to become a review.
Later This Month: Pro-Tips for funneling more reviews for your business. Exclusive tips for how I get 10-15 reviews per week.
3. 84% of millennials don’t trust conventional advertising.
The upcoming consumer population isn’t getting convinced by your clever ads.
Millennials now age from 27-42.
That’s the prime working age for most people.
Which means they have disposable income to buy your products.
With every review you get, you’re earning more of their trust.
4. Every 8 in 10 shoppers uses their smartphones to look up product reviews in-store.
I do this all the time when shopping, as well as price-checking.
People want to know what they’re getting before they drop money on it.
If you’re a brick-and-mortar store, your review strategy should be a top priority if you’re products can be found elsewhere online.
Want more? Read all 18 review statistics here.
So how do I get more reviews?
While focusing on sales funnels and getting that conversion, have you thought about the journey after the purchase?
You need to.
A post-purchase review funnel can make or break your future sales.
I’m going to share my strategies.
Due to the competitive nature of my industry and service-based companies, my strategy for gaining online reviews will be available as Premium Content later this month.
I’m offering a 25% lifetime discount on all paid content if you want to access it when it’s released.
Thanks for tuning in this week, and I hope you start to adjust your company goals around grabbing more reviews.
I’ve got questions, and you may have the answers.
Do you have a review funnel?
When was the last time you left a review?
Let me know what you think, and leave a comment! 👇