Recently, I studied more video titles and subject lines that made me *click*.
I wanted to see why they made me click.
What reaction did they give me?
What sparked my curiosity to click?
Was I satisfied after I clicked?
I then applied the answers I found to my YouTube videos on scrap recycling.
The results? An increase of 12% in views in 90 days, including a 23% jump in subscribers.
To be honest…during that same time we also increased our posting of Shorts on YouTube which attributed to more views and subscribers too.
But, the views of videos specifically (not including Shorts) were the ones that were increasing during that time.
So, what did I do to make these video titles better?
I thought about my audience longer than I had in the past.
Typically, I would write a quick title and send it to my virtual assistant to schedule, along with a thumbnail.
I am writing a better video title with a better thumbnail, too.
Previous Example
Simple title — straightforward topic
Non-important thumbnail caption
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