6 Google Ads Tips for Small Businesses to Maximize ROI
These are tips that anyone running Google Ads should know.
If you’re a small business owner wondering whether Google Ads can fit into your marketing mix, here’s the good news: you don’t always need a dedicated ads manager to see results.
While some businesses may eventually benefit from hiring a professional, many can achieve great results on their own with a bit of strategy and care.
🔥 Stop Burning Your Google Ads Budget
I’m sharing six actionable tips to help you stop burning your budget and start running Google Ads efficiently.
1. Start with a Budget You Can Afford
Small businesses' biggest mistake is overcommitting to a “recommended” budget. Ads are not one-size-fits-all, and you shouldn’t spend more than you’re comfortable with.
I recommend starting small—$15–$20 per day is sufficient to test your campaigns without breaking the bank. From there, you can scale up based on results.
2. Refresh Your Ads Regularly
Stale ads lead to wasted spend. If you want to know what works, you need to test. Refresh your ad headlines, descriptions, and visuals at least once a month.
👉 Pro Tip: Use the language your customers use. Browse reviews or FAQs for inspiration, and incorporate answers to common questions into your ads.
3. Regularly Review Your Search Terms
Targeting the right keywords is essential, but it’s just as important to review the actual search terms people use to find your ads. These insights can help you fine-tune your targeting and eliminate irrelevant clicks.
Add negative keywords—terms you don’t want your ads to show for. This strategy helps improve relevance and ensures you’re spending your budget on high-intent clicks.
Want to be coached in Google Ads by me? You can! I now have a select number of spots available for my Google Ads coaching!
4. Run Ads During Business Hours
Running ads 24/7 is rarely cost-effective for local businesses. Set your campaigns to show ads only during your operating hours. If you’re closed on Sundays or late evenings, make sure your ads aren’t running during those times.
This simple adjustment can make a significant difference in how effectively you use your budget.
5. Optimize Device Bidding
Are your customers primarily finding you via mobile devices? If so, consider increasing your bids for mobile traffic. Conversely, if tablets or desktops don’t convert well for your business, reduce bids for those devices.
By analyzing device performance, you can allocate your budget more efficiently.
6. Fine-Tune Your Location Targeting
Local businesses thrive on precision. Google Ads allows you to target users by location. Ensure your settings focus on people “located in” your area, not just “interested in” it. This prevents unnecessary spending on users outside your service zone.
Start Small, Grow Smart
Getting started with Google Ads doesn’t have to be overwhelming or expensive. By following these six steps, you can take control of your ad spending and see measurable results.
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Once you master the basics, you’ll be in a better position to decide whether it’s time to outsource ad management or continue scaling your campaigns in-house.
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