A simple way to start with Google Ads
Check out this week's free guide on how to get big results with a small budget.
This newsletter is free, but…
After listening to the advice of some other writers, this week, I launched a new paid version of my newsletter. I continue to share weekly emails for free subscribers, but I’ll send more in-depth business strategies vital to my success to paid subscribers (like the one below).
🎉 Early Adopters get 20% OFF! Claim this offer!
Hurry, the offer ends 11/30/22
First: Launching A Google Ads Account
Many businesses either already have an account or have talked about starting one but don’t know how.
Google Ads vs. Google Ads Express
There is a significant difference in how Google handles your ads with Google Ads vs. Google Ad Express accounts.
Google Ads: Expert dashboard and settings - I only suggest using this if you have experience or are starting with a small budget.
Google Ads Express: Simple setup and budget - This is very appealing to small business owners for a “quick start,” but in my experience, it sucks your budget and yields poor results.
Need to create a Google Ads account? 👉 Start here
How To:
Set Up Dynamic Ads Campaigns
Please note: This can be for a beginner to advanced Google Ads manager. However, if you are a beginner, I recommend starting with a small daily budget ($5-10).
This week I want to share a way you can utilize Google Ads to get a quick and straightforward campaign running to drive traffic to your website.
But wait, what are dynamic ads?
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website content to target your ads and can help fill in the gaps of your keyword based campaigns.
If you have a website with good content or several service offerings, this is a great option to jumpstart your Google Ads.
You don’t need a big budget.
With these ads, you can start with a small daily budget that allows you to “see how it goes” before you commit more.
A Secret Weapon in Google Ads
As mentioned above, “well-developed” websites can benefit from this ad strategy.
Just starting; probably not a good option.
Strong organic traffic to your website will help elevate this ad campaign.
Ready To Get Started?
