In 2021, I hired a full-time assistant. The goal was to take many tasks and marketing initiatives off my plate. After ten months, my assistant decided it wasn’t the proper role and departed.
I was left with all my tasks back on my plate while also continuing to find new ROI strategies I no longer had time to implement. I concluded that a full-time role was not right, but instead, I thought about hiring a Virtual Assistant (VA) to help me with day-to-day tasks.
I started reading more and more about how VAs allow more flexibility compared to part-time in-office team members. It’s a win-win for everyone.
*Please Note: Some links below are affiliate links to help pay for the cost of my time to share resources and processes like this.
How I Knew I Need A Virtual Assistant
I want to share my journey of hiring a virtual assistant because there is a fundamental value that most people can use regardless of their industry. As a Full-Stack Marketer (what’s that?), my time can get lost in mundane tasks like email campaigns, social media management, and customer inquiries.
I needed to free up time to allow my strategies around Google Ads, SEO, and overall business growth to blossom again.
My boss is my brother (more on that), and we have a very open line of communication regarding our workplace needs. So, chatting with him about my VA’s tasks was easy.
But I did have a plan I shared with him.
A must-have for me…
Creating a schedule that maximizes my output and drives business success is an ongoing journey.
I haven’t discovered the magical formula for perfect time management, but I have identified key strategies that have drastically improved my productivity.
Let me introduce you to my ‘lean time’ pillars: Prioritize, Minimize, and Strategize.