Dear Marketers: Before using AI from Google Ads…you should consider this.
Sure, go ahead and use AI to create your ads. (Mine will continue to perform better.).
Recently, Google announced they will integrate AI into more ad creation for Google Ads.
This will streamline the process of creating ads.
Make it easier for small-budget campaigns to get started.
Create a frictionless onboarding process for small and medium businesses.
Overall, implementing this change will be an instant ROI for Google.
Why would Google do this?
They have a revenue problem. Google relies on the profits from Google Ads, but its growth has seemed to stall in the last few years.
This means they need to find new ways to make more money…
AI + Google = Perfect Match
AI is a great tool everyone seems to be discussing; even SMBs have heard of it from the mainstream media.
When you pair AI with a trustworthy brand like Google, it’s a match made in heaven.
It seems irresistible when that new match is presented to SMBs working with a tight budget, like owners, managers, and in-house marketers.
Google Ads is hard.
Unless you’re a marketing agency or large corporate marketing team, Google Ads can be very overwhelming and intimidating.
Over the years, Google has presented its smart and simple ads to SMBs to make creating ads easier, with little customization.
But what if they can make the more advanced expert Google Ads more appealing to that same audience?
Pairing AI with Google Ads allows for a wider net to be cast for potential advertisers.
By injecting AI into learning your campaign needs and “doing your account set up,” — Google is positioning itself to make Google Ads more attainable to a wide audience.
There’s one problem, though…
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