Email Subscribers > Social Media Followers
Social Media is overrated when it comes to continuing your growth as a brand.
For years, I’ve been preaching that people should not rely on social media to always communicate with customers, instead, it’s important to focus on curating an email (or SMS) list of your customers.
This is how you “own” your audience.
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What does “owning” your audience mean?
Owning your audience is how you can communicate with them directly on a regular basis.
This allows you to have direct ways to share business updates, sales, hours, and more about your brand.
How do you communicate with your audience now?
Most companies answer, “through social media”.
But what if social media disappeared tomorrow.
What would you do if Facebook shut down tomorrow?
Scenario: You have a BIG event at your company tomorrow. You have over 100 customers that have RSVP’ed to your event on Facebook.
You plan on sharing photos, updates, and event information like directions on your Facebook page. You also are going t…
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