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Find Your Unicorn
Start using something that gain the trust of your customers.
Hey there! Virginia here, just your neighborhood-friendly Full-Stack Marketer (what’s that?). I wanted to just remind you of my goal with this weekly email. I want to bring value and some helpful information from my experience to help you run your business better, start your side hustle, or continue to do great in your current role.
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It happened. I got in my car on Monday morning with no coffee in my system yet, and my dashboard lit up. It was time for my oil change. I also knew I was due for maintenance on the overall car.
So I called my local place, scheduled an appointment, dropped the car off first thing in the next morning, and then went to work.
This Wasn’t Your Normal Oil Change 🚙
To my surprise, I found that what would have been a normal task was an extraordinary customer journey. Here’s how it all played out:
Around 10 am, I received a text from my car’s technician with a link. This is what it said:
The Video Was A “Cool” Experience
I clicked on the link and was greeted with a short video of my technician walking through the steps and things that were checked and completed on my car. It was a cool experience to see my car’s hood open and getting worked on.
Car maintenance is expensive, therefore has a negative sense about it.
This simple video, gave me a instant feeling of trust.
Not only did he show me what he already did, but he told me what I didn’t need. This created an instant sense of trust.
My Initial Reactions Were All Good Ones
I asked them to check my tires and brakes, ready for the worst. - Instead, the video shared my brake pad thickness and treads on my tires. They were all good!
I heard good things about my car. Like my cabin filter was very clean and the engine looked well-maintained. - This made me feel good about what I do.
Also, the technician said that a diagnostic test showed I had a locking malfunction in my door, so they ordered the part (under warranty) and will have it next week to replace. - Wow! This simple thing, which I didn’t know otherwise, was already in motion to help me. Talk about being proactive!
The best part about all of this…
It only took a 1:36-minute video to deliver trust.
Which is probably shorter than the time it took you to read this far.
So now, I bring the challenge to you.
How can you deliver trust to your customers?
Something that can make you stand apart from your competitors.
Ideas for all types of industries:
Share photos/videos on the site when repairing something.
Provide a discount coupon after they return an item they didn’t like.
Share steps customers don’t have to take because they were prepared.
Find something that can help make you stand out besides the norm in a transaction.