The Full-Stack Marketer

The Full-Stack Marketer

Fixing Google Ads Conversion Tracking Mistakes: A Step-by-Step Case Study on Correcting Imported GA4 Data

This mishap can cause havoc.

Virginia Buechel's avatar
Virginia Buechel
Mar 05, 2025
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The Problem: Misaligned Conversion Tracking

Google Ads conversion tracking is critical for optimizing ad spend and improving campaign performance. But I’ve seen firsthand how easy it is to mess it up—…

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