From No-Marketing to 25%+ In Sales
How I brought marketing to a local business.
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Case Study:
Boosting Sales and Attracting Customers for a Gluten-Free and Vegan Bakery
In my freelance digital marketing journey, I recently had the pleasure of collaborating with a delightful local gluten-free and vegan bakery. They approached me intending to expand their customer base and make a bigger splash in the online realm.
No Paid Marketing?
The key is they had NO paid marketing set up before this. So everything was from word-of-mouth, Google Map discovery, and some small gluten-free communities.
Challenges:
Limited online visibility: The bakery's website lacked optimization for search engines, making it difficult for potential customers to find them organically.
Modest budget: With a restricted budget of $8 per day (starting at $5) for Google Ads, maximizing the impact and reach of each advertising dollar spent was crucial.
Data deficiency: The absence of Google Analytics and Search Console prevented the client from accessing vital insights about their website's performance and user behavior.
Learn SEO Strategies to Grow your Business
Strategies Implemented:
Google Ads campaign optimization: I focused on optimizing the client's Google Ads campaign, employing targeted keywords and compelling ad copy to maximize their $8 daily budget efficiently.
SEO enhancements: To improve the bakery's online visibility, I implemented essential on-page and technical SEO strategies tailored specifically to gluten-free and vegan bakery keywords. These were some very basic strategies that were never applied during the site's creation.
Implementation of Google Analytics and Search Console: Recognizing the importance of data insights, I set up and integrated Google Analytics and Search Console, enabling the client to gather valuable information about website performance, user demographics, and search visibility.
Tag tracking implementation: By installing tracking tags on the website, I provided the client with detailed data on user engagement and traffic sources, helping them make informed decisions about marketing campaigns.
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Results Achieved:
Impressive sales growth: Within the initial 8 weeks of implementing my strategies, the client experienced a remarkable 25% increase in sales compared to the same period in the previous year.
Expanded customer base: The optimized Google Ads campaigns and improved organic reach through SEO efforts attracted a significant influx of new customers seeking gluten-free and vegan bakery options.
Enhanced data insights: With the implementation of Google Analytics and Search Console, the client gained valuable insights into website traffic, user demographics, and top-performing keywords, empowering them to make informed decisions and refine their marketing approach.
Targeted marketing efforts: Through tag tracking, the client obtained detailed information about traffic sources leading to online orders and deliveries, allowing for more personalized and effective marketing campaigns.
Conclusion:
By optimizing Google Ads campaigns, implementing SEO enhancements, and providing access to comprehensive data through Google Analytics and Search Console, we achieved remarkable outcomes for the client's business.
Moving forward, I continue to explore new campaign types and leverage market trends to expand the bakery's reach further and meet the evolving demands of gluten-free and vegan consumers.
What’s next?
My client recently was accepted into a website-creation program backed by the state for small businesses, so they will be working with a developer team to transfer their Wix site into a WordPress site next.
Afterward, the following steps will be improving the online ordering system, enhancing SEO, including sharing some content and setting up new monetization options.
Interested in enhancing your marketing strategy?
Contact me here or DM me on Twitter with any questions you may have.
Let’s see what we can do!