The Full-Stack Marketer

The Full-Stack Marketer

How I Learned to Track Foot Traffic Like a Digital Marketer (Without Fancy Tools)

Without tracking your efforts, you minds well burn your money.

Virginia Buechel's avatar
Virginia Buechel
Jun 03, 2025
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I’ve been marketing for Rockaway Recycling — my family’s scrap yard in North Jersey — since 2012.

But the business? It’s been around since 1977 when my dad started it.

We’ve always had two kinds of cus…

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