How I Turn Text Messages Into Repeat Customers (And You Can Too)
The exact SMS funnel I run with SlickText that turns one-time visitors into loyal customers.
Why SMS Works So Well for Service Businesses
If you think SMS marketing is just for pizza shops or fashion brands, think again.
I run marketing for a scrap yard — not exactly the kind of business you picture sending texts. But SMS has become one of our most profitable tools for:
Getting customers in faster
Increasing repeat visits
Building loyalty programs people actually use
The secret isn’t just “send texts.”
It’s about what you send, when you send it, and how you collect sign-ups.
And for that, I use SlickText.
Our Exact SMS Funnel Using SlickText
Step 1: Capture Every Opt-In Possible
Website Pop-Up – On our most visited page, we offer a “bonus payout” if they bring materials in within 2 weeks. Immediate benefit = immediate action.
Onsite QR Codes – Posted at our counter and scale so customers can sign up on the spot.
Receipts & Invoices – “Text BONUS to [number]” printed right on their paperwork.
Step 2: Segment for Relevance
SlickText lets us tag subscribers based on what they recycle and how often.
Example segments:
Aluminum Sellers → Get special tiered pricing updates.
Frequent Sellers → Get “double points” promos for our loyalty program.
Step 3: Reward Quickly & Consistently
Immediate Win – First-time sign-ups get a bonus payout offer redeemable within days.
Monthly Specials – Keeps customers coming back regularly.
Loyalty Rewards – Points for every visit, redeemable for swag, gift cards, or cash bonuses.
Step 4: Track, Learn, Improve
We measure:
Which opt-in channels convert best
Offer redemption rates
How often customers return after receiving a text
Small tweaks — even just changing offer wording — can boost redemptions by 20–30%.
Why I Stick With SlickText
Reliable delivery — Messages land fast and consistently.
Great customer service — Real help, fast answers.
Easy to use — Campaigns, pop-ups, and automations are simple to set up.
If you run any service-based business and want more foot traffic, repeat visits, and customer loyalty, SMS is one of the easiest wins you can add to your marketing mix.