How to Revive a Paused Google Ads Campaign the Right Way

How to successfully jump-start a paused campaign.

So, the campaign was paused. Maybe it was budget. Maybe leadership asked for a halt. Maybe you were testing new messaging and needed time.

Whatever the reason—you're now staring at a paused campaign, wondering if you should just hit "Enable."

Not so fast.

Restarting without a strategy is like jumping into a marathon without warming up. Here’s how to strategically revive a paused campaign without wasting budget, time, or trust with the algorithm.

Step 1: Conduct a Full Campaign Audit

Start fresh with a full diagnostic:

• Keywords: Are your terms still relevant and competitive? Use tools like Google Keyword Planner, Ahrefs, or SEMrush to analyze trends.