🚀 How to Sneak Into Competitors’ Audience Pools Using Custom Segments in PMAX

PRO: Using Custom Segments for Competitor Sites in Google Ads - with Video

One of my favorite overlooked Google Ads tactics is using Custom Segments to guide Performance Max to hunt in your competitors’ backyard — legally.

🎥 Video below!

Most advertisers think Performance Max is 100% hands-off. But a smart audience signal can massively influence who sees your ads, where, and when.

This week, I’m breaking down exactly how to build these segments, what to add, and how to make sure they’re pulling in quality traffic — not just random clicks.

🎯 Step 1 — Create Your Competitor Audience

• Go to:Tools & Settings → Audience Manager → Custom Segments

• Click ➕ New Custom Segment

• Name it something like “Competitor Sites — Plumbing” or “Sneaker Competitors”