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Why I changed my niche.
If you’ve been here briefly, you’ll know I started a new niche site in March. As I continued to expand and create more content, I realized something.
I was being too specific.
On this journey, each step presents an opportunity to learn and grow. Today, I'm excited to share an important shift in my approach and strategy.
In March, I dove headfirst into 'Italian cuisine for vegetarians.’ (A pseudonym for my niche, but close enough for illustrative purposes.) I was convinced of its potential, a particular niche that I believed was waiting to be discovered by a passionate, targeted audience.
I was spear-fishing in the marketing world - aiming precisely at what I wanted.
Things Were ‘Too’ Specific
But the deeper I ventured into this narrow tunnel, the more I saw its limitations. There was interest, yes, but the specificity of the niche meant the scalability I sought was just not there. I was catching fish, but they were few and far between.
That's when I realized I needed to shift gears. To broaden my scope.
So, I switched from 'Italian cuisine for vegetarians' to a more inclusive 'Global vegetarian cuisine.'
This expanded my topic umbrella to encompass various topics, cuisines, and cooking styles. I'm still focusing on ‘vegetarian food enthusiasts,’ but my approach is more comprehensive now.
A tool that helped me tremendously along the way? A recommendation fromto use MindMeister for topic buildout. p.s. it’s free →
Broader Topic = More SEO Potential
Here's the best part: I've expanded my SEO potential by expanding my topic. Now, I can target low-competition keywords within this larger niche.
What does that mean?
More visibility, more engagement, and a larger audience to reach.
I've traded my spear for a larger net, and the waters are brimming with fish.
This change didn't come lightly. I backed it up with extensive SEO analysis, market research, and competitor analysis.
Over the last 11 years, I've learned that being adaptable is crucial in marketing. If you're static, you're left behind.
But this isn't just my story. It's a lesson about the importance of adaptability and scalability in business.
Whether you're a small business owner, building your first niche site, or just starting your marketing journey, remember that your strategies must be as dynamic as the market.
Now, I stand at the threshold of new opportunities with this broader niche. There are new strategies to implement, fresh content to create, and a larger audience to engage.
Stay tuned for the next chapter of my niche site!
Have you changed direction before?
What are your tips for shifting?
How did you conquer your fears?
Did you consult someone before making the move?
📚 Things I Read This Week:
Customer-Led Growth with
Product-Led Growth with
[Paid] Revealing Insane Niche with
Hey Virginia, thanks for checking out the Customer-Led Growth posts on my newsletter! Appreciate the mention.