Maximize Your Local Target with Google Ads
Offering some of my very best Google Ad tips for local services/businesses.
In my 12+ years working with Google Ads, I've discovered that location bidding and targeting are often overlooked and underutilized.
Typically overshadowed by keywords and ad copy, location targeting is a secondary asset to most people running their ads. However, it's a powerful tool that, when used effectively, can significantly improve your ad performance and ROI.
Bid adjustments on locations can help boost a new customer base.
Bid Adjustments on Locations Can Help Boost a New Customer Base
Just like keywords, locations can be used to zero in on your audience, more specifically, to target the right audience. Using targeted and negative locations (just like keywords) allows local businesses to maximize their budget for the right people.
Basics of Setting Up Locations for Targeting
Google typically asks users "where" they want to target their ads, but it usually stops after they select a town, county, or radius region. This is where most people stop with any location settings, missing out on the potential to save money with advanced settings.
SAVE MONEY WITH ADVANCED SETTINGS
When targeting an audience, it's important to target where you don't want to make sales just as much as where you do.
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