Meet Maria — a Copywriting Mastermind Eliminating Passive Voice
Enter the mind of copywriting with a clearer voice and understanding.
Enter the mind of copywriting with a clearer voice and understanding.
Every week on the Full-Stack Feed, my goal is to continue to deliver resources, stories, and tools to help you achieve a well-rounded marketing approach to your brand or business.
This week’s feature is a special one!
I recently connected with Maria Marchewka on X, formally Twitter, and I asked her if she would like to be featured with my audience here on Medium and Substack.
She agreed!
When I asked Maria what she did, this is how she summarized her superpowers:
I write copy for marketing emails, blog posts, educational resources, and social media content.
Here’s a sample tip:
When writing copy, focus on clarity and brevity.
You’ll give your audience what they want…and quickly.
Here are three tips to try:
1. Use active voice.
Passive voice: The blocks were knocked over by the baby.
Active voice: The baby knocked over the blocks.2. Remove unnecessary words like “that” and “really”
“When you get rid of unnecessary words, you’ll realize (that) you (really) didn’t need them in the first place.”3. Keep it simple.
Example: Say “use” instead of “utilize.”
Read this part one more time:
When writing copy, focus on clarity and brevity.
You’ll give your audience what they want…and quickly.
^some winning advice right there.
As a weaker writer myself, I am happy to have a connection with Maria and start a conversation with her to learn more about her thought process when writing with a goal in mind.
This week’s conversation brings useful breakdowns and mind-mapping with copywriting.
Enjoy!
Maria, as a copywriter, you must come across various kinds of writing requests. How do you adapt your style to meet diverse demands, especially when dealing with topics that might be outside your area of expertise?
When I get a new project that’s outside my area of expertise, I take time to consume content from that industry.
I like to see what topics their competitors cover and their approach to that content. I turn to social media to listen to their target audience’s conversations and see the content they’re engaging with.
This helps me understand what makes their target audience tick so I can adjust my approach to meet their demand.
But, no matter the client, I always infuse some element of storytelling into the copy. Stories make things click for people, which helps improve their understanding.
People are more likely to act when they have that “ah ha” moment. And, when people are more likely to act, companies can capitalize.