[Quick Tip] Boost Your Email Open Rates
Maximize your reach with this proven tip.
Last year, I talked about the importance of email subscribers compared to your social media following - if you didn’t read it yet, click here to see it.
If you haven’t taken the time to set up a newsletter, it’s not too late!
Start Your Email Marketing with MailChimp - Sign up today and we each get $30!
I like to use MailChimp and Substack (where this is) for my email marketing, but there are plenty of other services, like ConvertKit and Constant Contact.
Email marketing is vital when growing your business and staying connected to your audience.
Do you have a hard time figuring out what to send?
Here are a few ideas regardless of your industry:
Weekly Email with Industry News
Monthly Specials - Service or E-commerce
Holiday Hours - Share when you’ll be open
Company Accomplishments - Did you win any awards?
Community Service - Everyone loves good deeds
[Quick Tip] To Boost Email Open Rates
The subject line of your email is essential for open rates, but sometimes it just doesn’t work the way you hoped.
Some subscribers “delete” and ignore your email.
How can you get a 2nd chance for them to open your email?
Send it again. Here’s what I do:
Every Friday, I send out a newsletter to 23,000+ subscribers.
On average, the open rate is 25% - which I’m happy with.
But I know sometimes Fridays can be hectic for people, or they are “tapped” out for the week.
For the last 7 months, I’ve been applying this strategy with excellent results.
First, I duplicate the first email I sent.
Then I create a new segment for non-openers of the first campaign. (here’s how)
I adjust the subject in hopes of sparking more attention.
Then I reschedule the campaign for the following Monday to the segment that didn’t open the first email.
My approach is sometimes people need a weekend to recharge and are willing to read more emails on a Monday.
My Results:
On average, I see a 15-25% Open Rate for the second email I send.
That’s huge! That’s a lot of people that previously ignored it.
It usually results in a few hundred clicks, which is a win.
Do people unsubscribe? Typically, I do not see a spike in unsubscriptions while doing this.
Try it for yourself! Send your latest newsletter to the non-openers of your audience. See if you can get their attention the 2nd time around.
What do you do?
I’ve got questions, and you may have the answers.
Have you tried something like this before?
Do you fear losing subscribers?
How often do you send emails to your audience?
Let me know what you think, and leave a comment! 👇
