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Should You Pin Headlines on Google Ads? The Data May Surprise You

Should You Pin Headlines on Google Ads? The Data May Surprise You

No, your Optimization Score doesn't really matter either.

Virginia Buechel's avatar
Virginia Buechel
Jan 29, 2025
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The Full-Stack Marketer
The Full-Stack Marketer
Should You Pin Headlines on Google Ads? The Data May Surprise You
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Pinned Ads saw a 3x Conversion Rate vs. Non-Pinned Ads

Google Ads optimization scores warn against pinning headlines, but is that really the whole story? If you’ve avoided pinning headlines to keep yo…

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