I’m keeping this week’s edition simple.
One of my top tips for managing your own Google Ads
Whether you’re a small business or agency, or work in the corporate world of ad management, these are some simple things I do regularly for my search campaigns.
Duplicate Your Ads & Pin All Your Headlines
When you have a campaign that is a cornerstone of your marketing strategy, you should regularly test new ad headlines.
I like to take my best-performing Responsive Search Ads and duplicate them and test headline positions.
Duplicate your ad
Pin 3-4 headlines at #1 position
Pin 3-4 headlines at #2 position
Pin 3-4 headlines at #3 position
Every headline should be pinned to a position
But Virginia, Google said that’s not the way to do it!
Right. That’s because Google wants to control every aspect of your campaign - don’t you see recommendations like the one below all the time?
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