Start pinning...not where you think.

One of my most coveted Google Ads strategies.

I’m keeping this week’s edition simple.

One of my top tips for managing your own Google Ads

Whether you’re a small business or agency, or work in the corporate world of ad management, these are some simple things I do regularly for my search campaigns.

Duplicate Your Ads & Pin All Your Headlines

When you have a campaign that is a cornerstone of your marketing strategy, you should regularly test new ad headlines.

I like to take my best-performing Responsive Search Ads and duplicate them and test headline positions.

1. Duplicate your ad

2. Pin 3-4 headlines at #1 position

3. Pin 3-4 headlines at #2 position

4. Pin 3-4 headlines at #3 position

5. Every headline should be pinned to a position

But Virginia, Google said that’s not the way to do it!

Right. That’s because Google wants to control every aspect of your campaign - don’t you see recommendations like the one below all the time?