Stop fighting with Aunt Susie’s Cat — Own Your Audience for Instant Reach

Forget Social Media, Own Your Audience

It’s no secret that small businesses are among the biggest “losers” regarding social media feeds and search engine algorithms.

I’ve always shied away from offering social media marketing services for small businesses because, without a hefty budget, it’s almost impossible to reach people with “posts” and updates on their websites.

Instead, I always recommend to my clients (and all small businesses) that they find a way to own their audience.

But why? What does that even mean?

To discover its meaning and benefits, we must first explore what we are battling when we lack an audience.

Stop Wasting Time Posting on Social Media…

The advice is everywhere, “Have a business? You need social media.”

Yes, it’s important, but it shouldn’t be the #1 place to share news about your business.

You spend countless hours taking the perfect photo, editing a short video with trending audio, or writing a witty social media post.​

Yet, when you click publish, you’re disappointed with the lack of engagement.

Any engagement is usually reserved for your family members to like or share. So, you start to study the algorithms, the best times to post, and the best content to share.

But it never seems to work.