Why Matching Ads to Funnel Stage Works
It’s not just about running ads — it’s about running the right ads at the right time. By pairing the funnel with the right platforms, you’ll create a system that meets people exactly where they are.
Top of Funnel: Discovery with Meta (Facebook/Instagram)
Best for: Awareness
Meta’s targeting is unmatched for discovery.
Use videos, carousels, or photos to highlight:
Who you are
What problem you solve
Why people should care
Keep it light, visual, and memorable — you’re not asking for a purchase yet.
