The Best Ad Platforms for Each Funnel Stage (Streamlined Strategy)

Where to spend your dollars across top, middle, and bottom of the funnel

Why Matching Ads to Funnel Stage Works

It’s not just about running ads — it’s about running the right ads at the right time. By pairing the funnel with the right platforms, you’ll create a system that meets people exactly where they are.

Top of Funnel: Discovery with Meta (Facebook/Instagram)

Best for: Awareness

• Meta’s targeting is unmatched for discovery.

• Use videos, carousels, or photos to highlight:

  • Who you are

  • What problem you solve

  • Why people should care

• Keep it light, visual, and memorable — you’re not asking for a purchase yet.