Back in April, someone DM’d me on 𝕏 asking if I offered consulting for their agency.
We had a few good conversations, including one about whether I’d share some of my Google Ads strategies.
But the timing wasn’t right, and we left things on good terms.
Most people stop there. I didn’t.
Here’s What I Did Instead
A month later, I casually checked in on 𝕏 — nothing more than “hey, hope things are going well.”
Another month later, I sent a short email to both co-founders. No pitch. No ask. Just wishing them well.
I stayed present, without being pushy.
One of them subscribed to my newsletter.
And a few weeks later, they reached out again — this time to hire me to manage 9 Google Ads accounts for their agency.
Why It Worked
Staying in touch does 3 things:
It keeps you top of mind
It shows you’re genuinely interested, not just chasing a contract
It builds trust, little by little
When the timing finally lined up, I was the first person they thought of.
How You Can Do This Too
You don’t need a complicated system — just a commitment to staying connected.
Try this:
Reach out every 30–45 days with a human message (not a pitch)
Comment on their posts or reply to their stories — easy, low-effort touchpoints
Send something valuable if it naturally fits (an article, a quick idea, an update in their industry)
That’s it. Small, consistent nudges.
Sometimes it’s not about “closing the deal.”
It’s about staying in the room long enough for the timing to line up.
The sale comes later. The relationship starts now.