The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead)Don't click "pause" before you think about your long-term goal.Virginia BuechelMar 19, 2025∙ Paid1ShareOne of the biggest mistakes I see advertisers make in Google Ads is drastically changing their budget—either increasing it too fast or cutting it too aggressively.The assumption?More budget means mor…This post is for paid subscribersSubscribeAlready a paid subscriber? Sign inPreviousNext