The Full-Stack Marketer

The Full-Stack Marketer

The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead)

Don't click "pause" before you think about your long-term goal.

Virginia Buechel's avatar
Virginia Buechel
Mar 19, 2025
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One of the biggest mistakes I see advertisers make in Google Ads is drastically changing their budget—either increasing it too fast or cutting it too aggressively.

The assumption?

More budget means mor…

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