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The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead)

The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead)

Don't click "pause" before you think about your long-term goal.

Virginia Buechel's avatar
Virginia Buechel
Mar 19, 2025
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The Full-Stack Marketer
The Full-Stack Marketer
The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead)
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One of the biggest mistakes I see advertisers make in Google Ads is drastically changing their budget—either increasing it too fast or cutting it too aggressively.

The assumption?

More budget means mor…

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