The Hidden Leaks in Your Google Ads Budget
Stop wasting money on irrelevant clicks—here’s a smarter way to filter your search traffic.
Let’s Talk About Leaks
Running a Google Search campaign without negative keywords is like trying to fill a leaky bucket.
No matter how good your ad copy or landing page is, you’ll waste money on people who were never going to convert.
But many small business advertisers don’t set up negative keyword filtering properly—or at all.
Let’s fix that.
Why Negative Keywords Matter
Every click you pay for should be from someone who could actually become a customer.
But most campaigns attract broad, unqualified traffic because they lack proper exclusions.
Adding negative keywords helps:
Prevent wasted spend on low-intent or irrelevant traffic
Get clearer data on what’s really working
Focus your budget on higher-converting terms
Start With These 101 Filters
Here are 2 simple, high-impact filters anyone can apply today:
1. Block Single-Word Search Terms
Searches like “therapy” or “plumber” are too vague.
They often reflect research-mode or curiosity—not buying intent.
🔧 How to fix it:
Filter your search terms for those with no spaces
Add them as exact match negatives at the campaign level
2. Separate Brand From Non-Brand
If someone is Googling your name, they already know you.
These shouldn’t be lumped into your non-brand campaign data.
🔧 How to fix it:
Add your brand and product names as negatives in non-brand campaigns
Run brand traffic in its own campaign for clearer reporting
This Alone Will Save Budget… But Don’t Stop Here
These are just your baseline settings.
To get the real cost-saving, time-saving, sanity-saving benefits from negative keywords?
That takes strategy.
👉 In the PRO version (next week), I’ll show you the exact words I blacklist across my service-based client accounts (with reasons why) and a simple weekly filter routine that keeps your account clean.
Get the NEXT PRO version and protect your ad spend.
Including my list of always-added negative keywords.