The Hidden Power of Keyword Planner’s Local Forecasting

And How to Use It to Outsmart Bigger Advertisers

Google quietly added new features to Keyword Planner. Here’s how to turn them into a strategic weapon.

Elevate Using Keyword Planner

Marketers still use Keyword Planner like it’s 2017—punch in a few keywords, glance at search volume, and check the average CPC.

But here’s the truth: Google quietly updated Keyword Planner with local forecast tools that give you access to ZIP code–level bidding insights, competitor density, and spend forecasts.

And nobody’s talking about it.

What’s New in Keyword Planner

Here are the new features you’ll see when using Forecasting Mode:

1. ZIP Code-Level Forecasting
You can now break down ad forecasts by:

• Specific ZIP codes

• Cities

• Regions or radius targeting