The Smart Marketer’s Guide to Negative Keywords

Cut 20–30% of wasted ad spend with my real-world filters for service businesses.

The Budget-Saver Most Marketers Overlook

Negative keywords are the unsung hero of PPC performance.

Most advertisers stop at broad match or rely on Google’s “Smart” features to auto-filter.

That’s a mistake.

I’ve audited dozens of accounts, and the same patterns show up: Vague, unqualified searches draining $50–200/month per campaign—and no one notices.

Here’s What I Do for Every Service-Based Client

These are the actual negative keywords I routinely add across my Google Ads accounts: