The Top 3 Conversion Mistakes Costing You Google Ads ROIIf you don’t understand your conversions, you’re handing Google the wrong signals—and wasting ad dollars.Virginia BuechelMay 07, 2025∙ Paid1ShareWhy Conversions Are the Backbone of Your Google Ads StrategyConversions aren’t just “nice to have”—they are the north star for your campaigns.They tell Google what matters.They guide Smart Bidding.Th…This post is for paid subscribersSubscribeAlready a paid subscriber? Sign inPreviousNext