The Full-Stack Marketer

The Full-Stack Marketer

The Top 3 Conversion Mistakes Costing You Google Ads ROI

If you don’t understand your conversions, you’re handing Google the wrong signals—and wasting ad dollars.

Virginia Buechel's avatar
Virginia Buechel
May 07, 2025
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Why Conversions Are the Backbone of Your Google Ads Strategy

Conversions aren’t just “nice to have”—they are the north star for your campaigns.

  • They tell Google what matters.

  • They guide Smart Bidding.

  • Th…

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