Unconventional Ways To Support Small Business in a Recession
Holidays are here and a perfect way to support your local small businesses.
Holidays are here, and so is a *recession*, which means many consumers will be spending less this holiday season.
More than half (55%) of small-business owners say one of the biggest challenges their business is facing right now is finding and/or retaining customers.1
Just because you’re spending less doesn’t mean you have to have less impact on small businesses this year.
There are some unique ways you can still help, including ways that don’t involve your wallet.
The Obvious Way: Buy From Them
Every holiday season, it’s important to remind you to try to buy some items from local businesses.
The “buy now” button on Amazon is tempting for quick delivery, but you can also drive to a local business and pick up unique gifts.
More Customized Approach
A recent survey shared that 37% of Americans buy from small businesses to get a customized experience.2
Some ideas:
Local gifts
Customized ornaments
Just buy gift cards
Do you run a small business? Don’t forget to set your Holiday Hours on your Google Business Listing this holiday season. Here’s how.
Unconventional Ways To Support Small Business
Without Having To Spend
While pulling your wallet out is the best way to help small businesses, there are plenty of ways you can help draw more people to those businesses and provide more loyalty.
Become A Subscriber
I’m a coffee fanatic. During the uncertainty of COVID, I started ordering coffee from local coffee shops and rated them.
I found a great coffee company in Saratoga Spring, NY - Saratoga Coffee Traders.
I signed up for their subscription option and got coffee delivered every month.
🙋🏻♀️ WOAH…wait, you said: “not spending money.”
Yes, this costs money, but I would spend it anyway. Need! Coffee!
So having this subscription option is a great way to have ongoing support for local businesses.
Review Them Online
Leaving your favorite small businesses a review online is a massive help for their brand. It allows you to share your story and encourage people to shop there.
And remember, 46% of people search for local businesses on Google daily.
Share Them On Social Media
Like a review, sharing their business on social media is a massive bump for small businesses.
If you have a large following on Instagram, consider linking to it in your story or sharing a post and adding them as a collaborator for more exposure.
These are just a few ways to support small bLet'ssses this season. Take the time to seek out local options this holiday season.
Let’s Chat!
I’ve got questions, and you may have the answers.
What other ways can you support small businesses?
What is a strategy to keep local business customers?
Let me know what you think, and leave a comment! 👇
