Unlocking the Power of Text Message Marketing: A Practical Guide for Small BusinessesWant to win at direct marketing? Get your SMS strategy together.Virginia BuechelFeb 19, 2025∙ Paid11ShareYou're wasting money if you’re not using text message marketing yet. With open rates as high as 99%, SMS is one of the most effective ways to reach customers—but only if it's done right.Most business…This post is for paid subscribersSubscribeAlready a paid subscriber? Sign inPreviousNext