What is SEO?
I asked, and experts answered.
Last week I asked Twitter peeps to answer this simple request.
Some of the answers ranged from basic definitions to more comprehensive explanations.
Here are some of the answers ↓
Ranking for many things…
A great, simple approach here from Taleb. I like his point about “rank for many things” because I think that sometimes gets lost for small businesses.
I’ve found that small businesses don’t realize they can (and should) rank for many services or products, but unfortunately, they get lost on their primary focus.
Let’s take a plumbing company, for example. They may want to rank for “toilet repairs” but don’t realize they can (and should) rank for “toilet replacements,” too.
Remember, SEO strategy should be based on your potential customer’s problems and the solutions you can provide. Keep that in mind when branching out from your target keywords.
Vary your content with consistency.
Kayla takes a more detailed approach here for her explanation by looping in the various forms of content businesses can create.
It’s so important to remember that SEO is beyond just words. It includes things like videos, podcasts, online tools, and services.
Creating content that encompasses all the ways you can teach, service, and sell to your customers brings you closer to a successful transaction.
Video is one of the most powerful things that will continue to drive rankings and traffic to your site.
YouTube users rarely leave to visit your website, but if you can create a strong brand on YouTube, you can consistently turn more viewers into conversions - which Kayla also mentions!
Don’t forget the map!
Skynet Technologies has a kind reminder about your sitemap. While it’s a technical side of your site, it’s one of the most important.
When Google can navigate your site successfully with linking and layout, visitors will likely return for a great experience.
That’s where a great tool like Link Whisper comes into play to help boost your internal linking system with quicker actions throughout the site when new content is shared.
My definition of SEO in one tweet:
When you can provide content that answers queries, Google will reward you by showing your site to people searching.
The quicker you can answer people’s questions, the more likely you will convert them into customers, regardless of your definition of “customers.”
SEO is a necessary part of your business - even with AI here. I’ve been saying it, as long as humans are searching, than humans will be needed to provide content to feed the AI tools, including Google to find the answer.
What is your definition of SEO?
👩💻 What I’ve read this week…