The Full-Stack Marketer

The Full-Stack Marketer

When Free Attracts the Wrong People: Lessons From a Creator Offering Value

You want to help. But you also want to protect your time.

Virginia Buechel's avatar
Virginia Buechel
May 28, 2025
∙ Paid

That’s the paradox many of us on Substack—and in freelance life—deal with. We want to be generous, give value, build trust. But what happens when that generosity gets taken advantage of?

This week, I …

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