Why You Can’t Afford to Ignore AI in Your Marketing Strategy
The AI Revolution Is Here, and You Can’t Afford to Sit Out
Let’s face it: AI is no longer just a buzzword or some fancy tool for tech giants. It’s here, it’s accessible, and it’s quickly becoming a game-changer for marketers and small business owners. You're already behind if you’re not using AI in your daily workflow. The good news? It’s not too late to get started.
Why AI Matters to Small Businesses
As a small business owner or solo marketer, you compete against companies with bigger budgets, teams, and resources. AI gives you a fighting chance by helping you work smarter, not harder.
Here’s what makes it so valuable:
Saves Time: AI tools handle the repetitive tasks that bog you down—like scheduling posts or analyzing data—so you can focus on the bigger picture.
Increases Personalization: AI tools let you tailor your emails, ads, and content to individual customers without needing a full-time team.
Delivers Insights: AI can uncover trends and opportunities you might miss, giving you an edge over the competition.
And let’s not forget: your competitors are likely using AI already. Falling behind isn’t just a risk—it’s a guarantee if you’re not adapting.
5 Ways To Start Using AI Without Feeling Overwhelmed
You don’t need to dive into every AI tool out there or become an expert overnight. Start with one or two areas where you could use a little extra help and go from there.
1. Create Content Faster and Smarter
AI makes brainstorming, writing, and publishing content so much easier.
Try This: Use tools like ChatGPT, Jasper, or Writesonic to help you write blog posts, Instagram captions, or even email drafts.
Quick Win: Stuck on ideas? Ask an AI tool for 10 blog post ideas for your industry or five headline variations for your latest email.
2. Improve Your Ad Results
AI can take your ads to the next level—but tread carefully with tools like PMax.
Try This: Experiment with Google Ads’ Performance Max campaigns, but be ready to make adjustments as needed.
Quick Win: Pair PMax campaigns with search or display ads to maintain control over your targeting.
☝️ The Truth About Google’s Performance Max Campaigns
One of the most talked-about AI tools in marketing right now is Google’s Performance Max (PMax) campaigns. These AI-driven campaigns are designed to simplify ad management by automating targeting, creative testing, and budget allocation.
But here’s the thing: the jury is still out on how effective PMax is for service-based businesses. While some marketers report strong results, others have seen lackluster performance due to broad targeting and limited control over where ads appear.
Key Tips for Using PMax Wisely:
Start Small: Test PMax campaigns with a modest budget to see how it performs for your business.
Monitor Closely: Regularly check your ad placements and conversion quality to ensure you’re reaching the right audience.
Use Supplemental Campaigns: Don’t rely solely on PMax. Pair it with traditional search or display campaigns to maintain control.
If you’re unsure about setting up or managing Google Ads, I offer 1-on-1 coaching to help you maximize your ad spend and get better results. Whether you’re just starting or looking to refine your strategy, I’ll guide you every step of the way. Book a session here.
3. Personalize Your Emails Like a Pro
If you’re already sending emails, AI can help you make them better.
Try This: Use tools like Mailchimp or ConvertKit to create email sequences that feel personal and relevant.
Quick Win: Set up an automated welcome email that adjusts based on the subscriber’s interests (e.g., the link they clicked to sign up).
4. Simplify Graphic Design
You don’t need to be a designer to create polished visuals anymore.
Try This: Canva’s AI features like Magic Design can help you create professional-looking graphics in minutes.
Quick Win: Refresh one of your existing marketing templates with AI for a consistent, polished look.
5. Make Sense of Your Data
Data feels overwhelming, but AI tools simplify it so you can see what’s working.
Try This: Platforms like Google Analytics 4 or HubSpot use AI to highlight trends and insights.
Quick Win: Spend 15 minutes looking at your website’s top-performing pages or ad campaigns. What’s driving results? Double down on that.
How I’ve Used ChatGPT To Create Google Ads
Did you know you can also use AI to create more effective ads? Tools like ChatGPT can help you craft headlines, descriptions, and even call-to-actions that convert. To make it easy, I’ve created a comprehensive guide packed with prompts for creating Google Ads.
Access the guide here: Creating Effective Google Ads with ChatGPT.
Your Next Step
The longer you wait to adopt AI, the harder it will be to catch up. Whether you’re improving your ads, streamlining your workflow, or gaining insights from data, AI is your ally—not your replacement.
Make 2024 the year you take control of your marketing strategy with AI.
Ready to dive deeper?
Book a session for personalized Google Ads coaching: 1-on-1 Coaching.
Explore my guide for creating better Google Ads with ChatGPT: Download Now.
You’ve got this—and I’m here to help.