The Full-Stack Marketer

The Full-Stack Marketer

Why You Should Almost Never Pause a Performing Google Ads Campaign

What happens when you PAUSE a campaign.

Virginia Buechel's avatar
Virginia Buechel
Jul 08, 2025
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Google Ads isn’t just an auction platform—it’s an engine that thrives on consistent data.

When your campaign is live, even if it’s not in position #1, your ads are feeding Google’s learning algorithms…

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