Why Your Business Needs an Apple Maps Listing (Just Like Google Maps)
500 Million Reasons Included.
For local businesses, discoverability is everything. When customers search for services near them, their decision often comes down to convenience—who shows up first and looks the most reputable.
Many businesses prioritize their presence on Google Maps but overlook Apple Maps, missing a significant opportunity. You can't afford to ignore it if you run a local service-based business—like a restaurant, salon, law firm, HVAC company, or retail store.
500 Million People Use Apple Maps Every Month
Apple Maps has 500 million monthly users worldwide and half a billion potential customers searching for businesses like yours.
Yet, while nearly every business rushes to claim their Google Maps listing, many never set up their Apple Maps profile—leaving a massive gap in their local marketing strategy.
You're invisible to many potential customers if your business isn’t on Apple Maps.
iPhone Users Spend More—Do You Want Their Business?
Not all customers are the same. If your goal is to attract high-value customers, consider this:
iPhone users spend twice as much as Android users.
58% of consumers use voice search to find local businesses.
Siri pulls business information exclusively from Apple Maps—not Google Maps.
When someone asks, "Hey Siri, where's the best coffee shop near me?" Apple Maps decides what gets recommended.
If your business isn’t listed, Siri won’t mention it.
Apple Maps vs. Google Maps: The Hidden Advantage for Small Businesses
Many small businesses optimize for Google Maps but ignore Apple Maps, giving those who do claim their listing a serious competitive advantage.
User Base
Google Maps: Over 1 billion users
Apple Maps: Over 500 million users
Device & Platform Integration
Google Maps: Works with Google Search and Android Auto
Apple Maps: Built into iPhones, Siri, CarPlay, and Apple Watch
Where Business Information Comes From
Google Maps: Uses Google Business Profile and user-generated data
Apple Maps: Pulls from Yelp, TripAdvisor, Foursquare, and OpenTable
Offline Access
Google Maps: Available
Apple Maps: Available since iOS 17
Privacy & Data Tracking
Google Maps: Tracks user data for advertising
Apple Maps: More privacy-focused, less tracking
Google Maps dominates Android, but Apple Maps dominates iOS. If you only optimize for Google Maps, you’re missing out on half the market.
How Apple Maps Helps Local Businesses Get More Customers
1. More Customers and Calls Instantly
Apple Maps users searching for a business are often ready to buy. An updated listing makes it easier for them to find and contact you.
2. Higher Rankings in Local Searches
Apple Maps listings impact local search rankings, especially for Siri voice searches. Keeping your profile complete and optimized increases your chances of showing up first.
3. Visibility Beyond Apple Maps
Apple Maps data is used by Yelp, DuckDuckGo, Uber, and other platforms, meaning an optimized listing helps you appear in more places.
4. Better Trust and Reputation
Apple Maps pulls reviews from Yelp and TripAdvisor, making positive customer feedback essential for standing out.
How to Claim and Optimize Your Apple Maps Listing
Step 1: Claim Your Business on the Apple Business Register
Go to Apple Business Register and claim your listing.
Ensure your name, address, phone number (NAP), and business hours are correct.
Step 2: Add High-Quality Photos
Listings with photos get more engagement.
Upload clear images of your storefront, products, and services.
Step 3: Improve Your Yelp Presence
Since Apple Maps pulls reviews from Yelp, claim and optimize your Yelp profile.
Encourage satisfied customers to leave reviews.
Step 4: Keep Your Information Updated
Apple Maps users rely on accurate hours and contact details. Keep them current.
Step 5: Use Local Keywords
Apple Maps prioritizes businesses based on relevance.
In your description, include keywords like "best coffee shop in [city]" or "emergency plumber near me.”
Final Thoughts: Don’t Ignore Apple Maps
Many small and medium businesses focus all their efforts on Google Maps, ignoring Apple Maps—even though millions of high-spending customers use it daily.
If your business relies on foot traffic, calls, or local visibility, you must be on Apple Maps.
Five hundred million people use Apple Maps, and iPhone users spend more than Android users. Siri directs customers to businesses listed on the app.
If you’re not on Apple Maps, your competitors are. Claim your listing today.
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