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Wow, this is hard.

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Wow, this is hard.

Starting a niche site sounds fun, but there's a lot to think about.

Mar 14
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Wow, this is hard.

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Virginia Buechel @buewho
I'm proud to say I'm building my first real niche website this week. It's on a topic I know very well and has a chance to be a great affiliate site. Should I start sharing how I'm building it? i.e. what tools, systems, etc.
6:16 PM ∙ Mar 9, 2023

After studying dozens of niche site builders, researching topics via AHREFs, reading long Twitter threads, listening to podcasts, and watching videos - I decided to start my first REAL niche site this past week.

Wait…what’s a “niche” site?

Niche Site (noun): A niche site is a website that focuses on a specific topic or audience rather than a broad range of subjects.

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What is your topic?

Sorry, that will have to wait for another time. Instead, I will share updates with you at the bottom of my weekly newsletter. These Full-Stack Niche Summaries will include the following:

  • Tools I’m using

  • Problems I run into (and hopefully solve!)

  • New resources

  • Time-saving hacks

To get started this week, I wanted to give you a breakdown of the structure of this new site from the ground up.

*Please note some of the links below are affiliate links - which means if you buy, I earn a commission at no extra cost. A win-win for everyone.

Server & Hosting: Site Ground

For this site, I’m excited to be using Site Ground after a conversation and recommendation from Alek Asaduryan. So far, the account setup has been a breeze and has made my “no code” skillset feel powerful!

What I love about it so far:

  • Jumpstart your site with WordPress in 4 minutes!

  • Excellent customer chat service in minutes - I’ve already used them twice.

  • Out-of-the-box security and speed settings

  • Easy to use for no-code but also FTP access available for all code

Learn More About Site Ground

My Must-Have Plugins

Affiliate Links: Lasso

This is the second site I’ve used Lasso on - the first is NJspots.com. This plugin is a must-have if you’re looking to organize your Amazon links and great for updating them all in one place!

What I love about it:

  • Simple setup

  • Easy to change links in one place

  • Connects you to more affiliate programs available

🌵 Make Affiliate Marketing Easier


Website Speed: WP Rocket

If you’re looking for speed - this is the plugin for your site. I’ve been using WP Rocket for over 6 months. Integrating with CloudFlare is a bonus, and the image squishing has been a lifesaver. I knew I would need this for my site.

I took my site speed from a Grade F to a Grade A in a week with WP Rocket!

🚀 Get A Faster Website


Linking: LinkWhisper

This is the fifth site I’ve used LinkWhisper on, and I keep going back. The auto-linking option is a game changer with scaled ways to build internal and external links throughout your site.

My favorite feature? Orphaned posts/pages that need more links pointing to them. This is a great tool to inject into any site - especially an older one to help boost your links.

🔗 Start Using For Free


Website Theme & Builder: Elementor

This will be the second site I use with Elementor, but the first time I’m using it out of the box. In the other place I’ve used this, I already had an established theme, so I had to find ways to integrate them.

Using the Hello by Elementor Theme, I’m building a simple and easy-to-navigate design for the site.

👷‍♀️ Try It For Free


SEO Plugin: SEO Yoast

This is a must-have for every site I work on. I have seen too many people try to “workaround” their place without SEO Yoast to only waste time and have headaches with their SEO setup.

I pay for Premium, so I can use the redirects when removing and changing content without the hassle. Worth the money vs. the time.

📈 Level Up Your SEO

😫 A Problem, 👍 Solution, & 🎉 Win

Every week I’m going to share a problem, solution, and win I’ve had with my new niche site to help you learn a bit and hopefully help you with your projects.

  • 😫 Problem: I’m overwhelmed - but in a good way. I realize there is a lot of work to be done, but the most important thing is writing content.

  • 👍 Solution: I’m using Google Sheets to organize my content topics on priority, difficulty, affiliate linking, and topics.

  • 🎉 Win: Despite my beliefs that a logo not being critical, I think I have already designed my final logo.

What do you think?

I would love to hear your thoughts about my starting week with my new site.

  • What other tools should I be using?

  • What tools do you like/dislike?

  • What questions do you have?

Feel free to leave your comments or questions! 👇

Leave a comment


👩🏻‍🏫 What I consumed this week…

  • Free Google Business Tools via

    Google Uncomplicated

  • Calming Your Brain via

    Saturday Success Series

  • A Six-Figure Consultant Life via

    The Mastery Letter

Want your publication featured? Comment below 👇

My Tweet of the Week:

Twitter avatar for @buewho
Virginia Buechel @buewho
Mastering your customer's intent key to success. Running ads is great. But are you timing them right? 👇 here’s where to start
6:38 PM ∙ Mar 10, 2023
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via ChatGPT

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Wow, this is hard.

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Corey Hinde
Writes Google Uncomplicated
Mar 14Liked by Virginia Buechel

Thanks so much for the shout out, and I'm glad you enjoyed my article! I love your work!

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