For 10 years, I’ve continued to develop and enhance my skills around all marketing strategies - that’s why I am a Full Stack Marketer!

Don’t know what that means? 👉 here’s my definition

The Full-Stack Feed

What's A Full-Stack Marketer?

✌️ Say goodbye to “social media managers.” Hello, Full-Stack Marketers! 👍 Full-Stack Marketer (noun) : An in-house team member that helps align business goals by taking a comprehensive marketing approach. This includes leveraging all efficient forms of marketing (social, PPC, SEO, email) while managing the power of utilizing contractors for specialized pro…

10 months ago · 2 likes · Virginia Buechel

My requirements for any tool I use:

Save me time
Have a shallow learning curve
Keep me organized
Show value within 30 days

Let me explain…

Save me time

I’m in charge of 3 brands and all of the marketing initiatives behind them, so my time is precious. The tools I use should permanently save me time in some way. Even if it’s 30 minutes a week.

Have a shallow learning curve

Going hand-in-hand with the first point, I can’t afford to spend time learning a new tool before it starts paying back dividends. The onboarding for a new tool must be simple and easy to understand.

Keep me organized

Something I pride my work on is my organization. So when tools have ways to organize brands, initiatives, campaigns, and strategies with labels, folders, and automation, that’s a win-win.

Show value within 30 days

This is important for any tools that require payments. As you may know, most tools have monthly or discounted annual fees, so I have a limited time (sensing a theme?) to figure out when a tool is valuable.

As most marketers know, tools change and need to change along the way. So to add more context, I’ll also tell you how long I’ve been using these tools below.

*Please note some of the links I share are affiliate links - which means if you sign up I earn with no extra cost. These earnings help continue to support my newsletter.

Monday.com

Ditch Your Inbox & To-Do Lists

Task boards & expectations managed easily on teams.

This is a must-have around marketing, managing, HR, creativity, and collaboration. What’s so lovely about Monday.com is that it can be flexible for any need.

I’ve explained below how this tool has saved 47 hours a week for my team, and I continue to stand by the value of this Work Operating System for every team.

Try For Free

Google Analytics

Every business deserves to know how they’re doing.

UPDATE: July 2023 New Google GA4 is replacing the old Universal Analytics - don’t forget to switch!

Regardless of your business size, what industry you’re in, or if you don’t even know what SEO is, every company with a website should have it hooked up to Google Analytics.

Google Analytics makes reporting easy for the performance of your website. But the best part is that you can create scheduled reports, so you don’t have to open them daily. It’s completely free to use with your website, and it’s a great tool to set up future growth and success.

Get Started

Don’t know if you have Google Analytics on your website?

Email me, and I’ll check for you!

Google Search Console

Learn about how people are finding your website.

Google Search Console is a tool that I didn’t start using right away - but once I did, it was a game-changer. The free tool from Google helps connect your website (via you Google Analytics) to how people search and find your website online.

How does this help? This gives you insight into the exact phrases people search for when your website appears. This is great to 1) learn about services your customers are searching for, 2) see where your website stacks up compared to others, and 3) where you can improve the content on your website.

Get Started

MailChimp

The best outreach marketing is email marketing.

I’ve said it before and will continue to say: “Email marketing is far more valuable than any social media marketing.”

The Full-Stack Feed

Email Subscribers > Social Media Followers

For years, I’ve been preaching that people should not rely on social media to always communicate with customers, instead, it’s important to focus on curating an email (or SMS) list of your customers. This is how you “own” your audience.Thanks for reading The Full-Stack Feed 🥞! Subscribe for free to receive new posts and support my work…

9 months ago · 1 like · Virginia Buechel

Email marketing to your customers allows you to determine the exact time and messaging you want to deliver directly to your customers. Social media is limited in when your customers see your posts or if they do. Don’t know where to start on email marketing ideas? Here are a few:

Share your latest special or discount
Send quarterly updates on your industry
Share holiday hours
Provide helpful tips for free

What tools can you not work without? Leave a comment 👇

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👩🏻‍🏫 What I consumed this week…

My Tweet of the Week:

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The Full-Stack Feed

Game-Changing Marketing Tools You Need