Real People > Brands
Even with AI "taking over" we still need people.
Before we get started, I want to know how YOU get started. ☕️
It’s a hot topic whenever coffee comes up in the workspace. It’s something most of us share but is deeply personal to us.
People still need people.
This week, I witnessed something refreshing that again put my faith in “people-first” branding.
As some of you know, I’m a Monday WorkOS partner (see how I use it). Because of my love for the platform, I have tweet notifications turned on for their brand account.
This week something unique happened. Monday’s Twitter account retweeted this:
This was Monday’s response with a landing page that can help answer their question.
Let’s read that again…
That’s where I jumped in less than 20 minutes later…
That’s when the questions started.
After this exchange, the inquirer and I connected via DM. I started to ask questions like:
What tasks/goals are you looking to accomplish with it?
Do you have specific rules for these varieties of priorities?
Do you all want these priorities via clients and your team to be combined in one organized fashion?
The inquirer continually responded with, “that's an excellent question,” - making them think about what they needed.
All the while, I knew Monday could solve any of their issues.
People still want people.
This people-to-people interaction is what they needed.
While we all talk about AI content and search engines becoming robots, I continue to say one thing:
As long as people are still searching online, the need for people online will still exist.
I loved this interaction online because I felt my genuine response to them was what they needed - and they signed up to try Monday for their project!
When thinking on a more global scale, innately, as humans, we want to interact with humans - regardless of how much technology takes over.
Lessons Learned this week:
Quick responses lead to better branding
People still want people
Be genuine and listen to what people need
What would you have done differently?