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Real People > Brands

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Real People > Brands

Even with AI "taking over" we still need people.

Feb 8
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Real People > Brands

feed.virginiabuechel.com

Before we get started, I want to know how YOU get started. ☕️

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It’s a hot topic whenever coffee comes up in the workspace. It’s something most of us share but is deeply personal to us.


People still need people.

This week, I witnessed something refreshing that again put my faith in “people-first” branding.

As some of you know, I’m a Monday WorkOS partner (see how I use it). Because of my love for the platform, I have tweet notifications turned on for their brand account.

This week something unique happened. Monday’s Twitter account retweeted this:

This was Monday’s response with a landing page that can help answer their question.

Let’s read that again…

That’s where I jumped in less than 20 minutes later…

That’s when the questions started.

After this exchange, the inquirer and I connected via DM. I started to ask questions like:

  • What tasks/goals are you looking to accomplish with it?

  • Do you have specific rules for these varieties of priorities?

  • Do you all want these priorities via clients and your team to be combined in one organized fashion?

The inquirer continually responded with, “that's an excellent question,” - making them think about what they needed.

All the while, I knew Monday could solve any of their issues.

People still want people.

This people-to-people interaction is what they needed.

While we all talk about AI content and search engines becoming robots, I continue to say one thing:

As long as people are still searching online, the need for people online will still exist.

I loved this interaction online because I felt my genuine response to them was what they needed - and they signed up to try Monday for their project!

Ready To Try Monday.com?

When thinking on a more global scale, innately, as humans, we want to interact with humans - regardless of how much technology takes over.

Lessons Learned this week:

  1. Quick responses lead to better branding

  2. People still want people

  3. Be genuine and listen to what people need

What would you have done differently?

Leave a comment


👩🏻‍🏫 What I consumed this week…

  • 👯‍♀️ Our need for human interactions

  • 🤖 Bing will now respond in robot language

  • 🎧 Listen to your customers [a tweet]

My Tweet of the Week:

Twitter avatar for @buewho
Virginia Buechel @buewho
Instagram has a unique opportunity for the next several months. They still have the user base to make a splash. 👇 here's what I would do
1:05 PM ∙ Feb 8, 2023
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Real People > Brands

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