A couple of weeks ago, I shared a simple strategy for using Dynamic Campaigns in Google Ads that can jump-start your advertising.

This week, I’m sharing some insights on how you should manage your Google Ads accounts. There are 3 common ways you can have your ads managed.

I’ve also included some rankings with the options on a scale of 1-5, with 1 being the lowest or difficulty and 5 being the highest or difficulty.

How Should I Manage My Google Ads?

The 3 Common Ways of Google Ad Management

#1 - Do It Yourself

DIFFICULTY: ⭐️⭐️⭐️⭐️⭐️

COST: ⭐️

TIME: ⭐️⭐️⭐️⭐️

This method of managing your own Google Ads can take a lot of time and effort, especially if you’re unfamiliar with online marketing options and updates.

PROS

You control everything on your account.
You save money by not paying someone.
No one knows your customer base better than you.

CONS

A lack of knowledge can lead to problems.
It takes time to manage and maintain, which you may not have.
If left alone, your account may spend money, which doesn’t result in an ROI (return on investment).
If you don’t pay attention, your competitors may outrank your ads.

Overall, this is your best option if you are a startup business or are limited in budget. Some great YouTube videos can help you learn.

💡 Thinking of running ads yourself? Read this 👇

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#2 Hiring Someone Else

DIFFICULTY: ⭐️⭐️

COST: ⭐️⭐️⭐️⭐️⭐️

TIME: ⭐️

This would be an ongoing service, typically billed monthly for an individual or agency responsible for setting up, managing, and maintaining your ads.

PROS

They have experience and know how to set it up.
Your campaigns will be updated with the latest strategies.
Have meetings with them to adjust your business goals.
Saves you time.
They will provide reports for your account performance.

CONS

Difficult to know what they are doing.
It will cost you more money out of pocket.
You may be locked into a contract.

Overall, this is your best option if you are a well-established business with cash flow and are looking to take your business to the next level.

💡 TIP: You can expect to pay someone $250-575 monthly for management.

#3 Paying For Set Up & Letting It Ride

DIFFICULTY: ⭐️⭐️⭐️

COST: ⭐️⭐️⭐️

TIME: ⭐️⭐️

This is a hybrid option of the two previous options. You hire someone to set up your account with your primary goals. Afterward, you can “set it and forget it” and let it run in the background.

PROS

Lower long-term costs for your business.
Your account will be set up correctly.
You now have a contact that can help in the future.

CONS

The account running on its own could cause problems like outdated strategy.
The person (or agency) that set it up, may never be available again for you.
It’s difficult to know if it’s working.

Overall, this is a good option if you are established enough to grow your business more and spend money upfront. Also, make minor tweaks if you feel comfortable learning some things on your own.

💡 TIP: Ask the person setting up your account to give you a quick tutorial before they hand the account off to you.

Regardless Of Your Choice…

There are a few things you should know.

Below are essential things to know when investing your money in your Google Ads account.

What keywords are and how they affect your account
How to measure your account’s performance:
- Clicks / Cost Per Click
- Impressions / Impression Share
- Costs / Budget
How to turn your ads on and off
How to adjust ad text for seasonal, product, or service changes

Let’s Chat!!

I’ve got questions, and you may have the answers.

Do you currently have Google Ads running?
1. If so, how are they managed?
2. If not, have you thought about it before?
Have you tried other paid ads? i.e. Facebook, etc.

Let me know what you think, and leave a comment! 👇

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👩🏻‍🏫 What I consumed this week…

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The 3 Methods for Managing Your Google Ads