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Before You Spend $1 on Google Ads, Read This
Why tracking and conversion measurement is the difference between ROI and wasted spend.
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Virginia Buechel
How I Turn Text Messages Into Repeat Customers (And You Can Too)
The exact SMS funnel I run with SlickText that turns one-time visitors into loyal customers.
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Virginia Buechel
The Smart Marketer’s Guide to Negative Keywords
Cut 20–30% of wasted ad spend with my real-world filters for service businesses.
 • 
Virginia Buechel

July 2025

The Hidden Leaks in Your Google Ads Budget
Stop wasting money on irrelevant clicks—here’s a smarter way to filter your search traffic.
 • 
Virginia Buechel
The Secret Playbook: Advanced Conversion Tracking & Reporting Tactics
Don't miss out on measuring your best campaigns.
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Virginia Buechel
Stop Flying Blind: How to Verify & Showcase Your Google Ads Conversions
Without conversion metrics, you're doing a disservice.
 • 
Virginia Buechel
The Hidden Power of Keyword Planner’s Local Forecasting
And How to Use It to Outsmart Bigger Advertisers
 • 
Virginia Buechel
Still Using Google Keyword Planner? Good, there's more...
Here's How to Use It Smarter.
 • 
Virginia Buechel
How to Revive a Paused Google Ads Campaign the Right Way
How to successfully jump-start a paused campaign.
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Virginia Buechel
Why You Should Almost Never Pause a Performing Google Ads Campaign
What happens when you PAUSE a campaign.
 • 
Virginia Buechel
Case Study: Building a Local Lead Engine with Performance Max for a Power Washing Company
How I took a local brand to advertising growth.
 • 
Virginia Buechel

June 2025

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