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The Top 3 Conversion Mistakes Costing You Google Ads ROI
If you don’t understand your conversions, you’re handing Google the wrong signals—and wasting ad dollars.
May 7
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Virginia Buechel
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The Top 3 Conversion Mistakes Costing You Google Ads ROI
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April 2025
Don’t Get Fooled: AI Scams Are Targeting People You Love
If You Have Family Over 50, Read & Share This Now.
Apr 30
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Virginia Buechel
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Don’t Get Fooled: AI Scams Are Targeting People You Love
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CPCs Are Climbing — Here's How to Stay Profitable Anyway
The cost of advertising on Google is going up—again.
Apr 23
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Virginia Buechel
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CPCs Are Climbing — Here's How to Stay Profitable Anyway
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How I Balance Freelance Work With a Full-Time Job (Without Burning Out)
Late nights aren’t just a phase — they’re a lifestyle when you’re freelancing and working full-time.
Apr 16
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Virginia Buechel
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How I Balance Freelance Work With a Full-Time Job (Without Burning Out)
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Why I Still Freelance (Even With a Job I Love)
How a single bad review turned into a decade-long mission to help small businesses win at marketing.
Apr 9
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Virginia Buechel
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Why I Still Freelance (Even With a Job I Love)
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Website Scams & Transparency: A Lesson for Small Businesses and Freelancers
Protect your website like you protect your bank account.
Apr 2
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Virginia Buechel
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Website Scams & Transparency: A Lesson for Small Businesses and Freelancers
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March 2025
The Odds Are Never Zero: On Taking a Chance in Your Career
When Fate Speaks Loudly—And Why You Should Always Bet on Yourself
Mar 26
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Virginia Buechel
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The Odds Are Never Zero: On Taking a Chance in Your Career
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The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead)
Don't click "pause" before you think about your long-term goal.
Mar 19
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Virginia Buechel
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The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead)
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How SMS Marketing Propelled Our Subscriber List Beyond 1,000—and How It Can Work for You
Yes, text messages DO work for your customers.
Mar 12
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Virginia Buechel
2
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How SMS Marketing Propelled Our Subscriber List Beyond 1,000—and How It Can Work for You
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Fixing Google Ads Conversion Tracking Mistakes: A Step-by-Step Case Study on Correcting Imported GA4 Data
This mishap can cause havoc. Avoid this mistake to make sure your account is set up properly.
Mar 5
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Virginia Buechel
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The Full-Stack Marketer
Fixing Google Ads Conversion Tracking Mistakes: A Step-by-Step Case Study on Correcting Imported GA4 Data
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February 2025
Why Your Business Needs an Apple Maps Listing (Just Like Google Maps)
500 Million Reasons Included. For local businesses, discoverability is everything.
Feb 26
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Virginia Buechel
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The Full-Stack Marketer
Why Your Business Needs an Apple Maps Listing (Just Like Google Maps)
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Unlocking the Power of Text Message Marketing: A Practical Guide for Small Businesses
Want to win at direct marketing? Get your SMS strategy together.
Feb 19
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Virginia Buechel
1
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The Full-Stack Marketer
Unlocking the Power of Text Message Marketing: A Practical Guide for Small Businesses
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